Downtown Perth Launches Digital Main Street Service Squad
Perth BIA receives $10,000 Digital Main Street Grant to help main street businesses improve online presence.
September 25th, 2019: Perth, Ontario. The Downtown Heritage Perth BIA today announced that it has received a grant from the Ontario government to fund a Digital Service Squad to help main street small businesses improve their online capabilities.
As part of Digital Main Street, the Downtown Heritage Perth BIA received a $10,000 grant from the Ontario government to establish a Digital Service Squad to help small businesses in the downtown area enhance their use of digital tools and techniques to better evolve and grow. The Squad will consist of a trained specialist who will visit and assist BIA-area downtown businesses at no cost to help them set up Google My Business, conduct a digital-readiness assessment and apply for a $2,500 Digital Transformation Grant. The Squad will start visiting businesses the first week of October, 2019.
“We are excited to offer this opportunity to our downtown businesses. We want to determine the needs of each individual business and create a plan that will encourage our businesses to move forward with new technologies and compete in this digitized workplace. The Digital Main Street program will work with our business owners to determine what capabilities are needed to enhance their businesses,” said Kari Clarke, BIA Coordinator.
A joint program funded by Government of Ontario and delivered by the Ontario BIA Association, Digital Main Street helps improve how small main street businesses use digital tools and techniques to become more successful. Today’s digital economy is vital to small businesses, and DMS will help them adopt new digital technologies from e-commerce and social media to back-office systems such as payroll and inventory.
“Our government is committed to helping small businesses improve their competitiveness, create jobs and attract investment,” said Ernie Hardeman, Minister of Agriculture, Food and Rural Affairs. “That’s why I’m so pleased that businesses in the Town of Perth will benefit from the expertise of a Digital Service Squad to help small businesses embrace digital technology. Our investment in the Digital Main Street program will help to ensure that Ontario is open for business and open for jobs.”
Digital Main Street offers two types of grants:
Businesses within the BIA area will be introduced to the Digital Service Squad over the coming weeks. The Perth BIA has welcomed Cathy James of Cat’s Cove Communications on as the Digital Service Squad member for the downtown Perth businesses.
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ABOUT the Downtown Heritage Perth BIA
The Downtown Heritage Perth BIA develops, strengthens and advocates for our 150 downtown businesses. We promote the downtown as a desirable destination and shopping area for residents and tourists. And we encourage new business development in our downtown. The Perth BIA invites tourists to our downtown to enjoy our Scottish architecture, explore our beautiful shops and dine at one of our 26 restaurants and eateries. We organize several events throughout the year, and enhance the beauty of our downtown with floral displays in the summer and Christmas lights during the winter months. The Perth BIA is the heart of our community.
ABOUT the Ontario BIA Association
OBIAA is the network that represents unique and vibrant BIAs across Ontario. The Association supports and advocates on behalf of its members through the building and nurturing of strong relationships and partnerships. OBIAA is a leader in the development and sharing of information, tools, resources and best practices, and is the ONE voice on common issues.
ABOUT Digital Main Street
Vibrant main streets help attract visitors, create jobs, and increase the competitiveness of small businesses, which are the backbone of small rural communities. The world is changing. Small main street businesses across Ontario must think about how to promote online, use e-commerce, and streamline their processes with digital tools to stay competitive and win. To help Ontario’s main street small businesses enhance their digital capabilities and online presence, the Ontario BIA Association and Ontario’s Ministry of Agriculture, Food and Rural Affairs have partnered on this $12 million initiative over three years. www.digitalmainstreet.ca
MEDIA & PROGRAM CONTACT:
Digital Service Squad Member